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HPCL Forays into Packaged Drinking Water Segment, Launches REMINERO

  • Hyderabad, September 19, 2018: Hindustan Petroleum Corporation Ltd. (HPCL) announced its foray into the packaged drinking market yesterday by launching REMINERO. The product has been made in partnership with Hyderabad-based Indian Institute of Chemical Technology (IICT). IICT has shared its patented membrane technology for production and their unit at the IICT campus with HPCL.

    REMINERO is re-mineralised nano-filtered packaged drinking water containing sufficient quantity of sodium, magnesium, calcium and other minerals. The packaged water will be currently sold in PET bottles of 500 ml and one litre in the twin cities of Hyderabad and Secunderabad.

    J Ramaswamy, Director, Finance, HPCL, said “This initiative, which is first of a kind among oil PSUs in the country, is aimed at making it comfortable for its customers who come visiting to its massive network of retail outlets and touch points. This marks a complete shift by offering the most basic necessity of pure, safe and healthy packaged drinking water.”

    GSV Prasad, Executive Director of HPCL Retail, said “While initially Reminero will be sold through its network of 46 outlets in Hyderabad, as we scale up its potential, it will be offered across more than 22,000 retail and other touch points of HPCL.”

    SOURCE: THE HINDU